Bitterend Coffeehouse

Branding

Client Background

The BitterEnd Coffee house is a 24 hour coffee shop that is located near downtown Grand Rapids. This coffeehouse used to be an old banking building and prides itself on using fair trade coffee beans and selling products from local vendors with eclectic style, and interesting knick knacks. Millinials and older Gen Z’s that are craving a place that is small, quaint, and cozy. This coffeehouses feels like home. A place where college students can study from dusk till dawn, people can network and talk, or just sit, enjoy that art surrounding you while drinking a handcrafted espresso. The BitterEnd Coffee house has limited social and marketing presence. Their last post was in 2018 and their website have not been updated since 2010. Creating a cohesive brand and voice in all their platforms are a must. A brand re-fresh, website and logo redesign that highlights Bitterend's 24 hour service, fair trade coffee and locally made pastries.